Customer feedback
Turn customer conversations into clear improvement priorities.
Aidan: How do you actually use the product, and how satisfied are you with it?
Participant: I rely on it every day, but I still do manual work around missing features.
Aidan: If you could choose one improvement, what would it be — and what benefit do you expect?
- Use
- Actual use and satisfaction
- Friction
- Manual work and missing features
- Priority
- The one improvement each customer would choose, and its expected benefit
Find the improvements customers need most.
This scenario comes from a real campaign, with names removed. The business benefits are intended outcomes; measured results have not been verified.
Interview flow
The situation
A business software provider needs to understand how customers use its products and where their work becomes difficult.
How the interview works
In 5–10 minutes, the AI interviewer explores actual use, satisfaction, manual work, and missing features. It then asks each customer to select one improvement and explain the expected benefit.
The interview explores
- ·Actual use and satisfaction
- ·Manual work and missing features
- ·The one improvement each customer would choose, and its expected benefit
What your team gets
- ·Clear customer needs, with examples
- ·Topics for further discussion